Рекомендуемая литература

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Русскоязычная литература

Коллинз Д. От хорошего к великому. Почему одни компании совершают прорыв, а другие нет… — М.: Манн, Иванов и Фербер, 2014. — 384 с.

Паризер Э. За стеной фильтров. Что Интернет скрывает от вас? — М.: Альпина Бизнес Букс, 2012. — 304 с.

Сильвер Н. Сигнал и Шум. Почему одни прогнозы сбываются, а другие – нет. — М.: КоЛибри, Азбука-Аттикус, 2015. — 608 с.

Англоязычная литература

Courage and Consequence: My Life as a Conservative in the Fight by Karl Rove

Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman

Get Out the Vote: How to Increase Voter Turnout, 2nd Edition by Donald P. Green

Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins

It’s the Middle Class, Stupid! by James Carville

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree

Traction: Get a Grip on Your Business by Gino Wickman

The Candidate: What It Takes to Win — and Hold — the White House by Samuel L. Popkin

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow

The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business by Michael E. Gerber

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Pariser

The Signal and the Noise: Why So Many Predictions Fail — But Some Don’t by Nate Silver

The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg